ALMOST 8 WEEKS OF PAID TIME OFF ANNUALLY! Plus: sick leave, Wisconsin Retirement System (WRS), tuition reimbursement, health insurance with employer HSA contribution, dental and vision insurance, and more! See benefits summary below.
This position allows for a flex remote work capacity whereby time is spent in a remote setting as well as on-campus as needed to meet job responsibilities. Work placement, remote and on-site, is determined based upon the needs of the College and is subject to CVTC remote work policy and specific department workplace expectations.
The Senior Web Developer & Digital Strategist is position is responsible for the College's overarching web infrastructure and oversight including developing, maintaining, and enhancing the public website and other digital resources to directly contribute to department and College goals to support recruitment and retention and increase revenue. This position reports to the Director of Marketing & Digital Experience and advises on short- and long-term digital strategies and areas for growth and provides guidance on website infrastructure decision-making and enhancements.
Responsibilities:
Develop and execute short- and long-term digital strategies aligned with institutional goals and objectives.
- Design, build, maintain, and enhance web pages and sites, using the College's content management system (CMS), content creation tools, management tools, and digital media to ensure exceptional quality and user experience of all sites.
- Lead the implementation of digital initiatives across the institution, including website enhancements, infrastructure decisions, website maintenance, and digital growth projects.
- Provide training and direction on website architecture, user experience design, and CMS utilization and governance.
- Train and mentor staff members on digital strategy implementation, web development best practices, and CMS utilization.
- Oversee and provide daily support and development of web content properties, website maintenance, updates, and troubleshooting to ensure optimal performance and functionality.
- Provide daily support and development of web content properties.
- Lead the overall planning for website maintenance, expansion, and reorganization, keep current on digital trends, and engage in forward thinking about upcoming content needs.
- Serve as the expert of the public website CMS, working collaboratively with and training teams throughout the organization to maintain and manage web content.
- Lead the institution in establishing user interface standards, web content guidelines, page design standards, and site management policies and procedures.
- Develop HTML emails and templates in collaboration with design and digital marketing teams to support the College-wide email marketing strategy through various email management systems (EMS).
- Collaborate with design team to translate and develop creative web designs into responsive webpages, templates, CMS modules, and functional web applications, ensuring content meets brand standards and targets the intended audience.
- Conduct ongoing website audits to suggest, develop, and implement innovative web strategies that support the College's goals in recruitment, revenue, and retention, and ensure accessibility and compliance.
- Support news and emergency communication efforts (such as weather-related event/class cancellations) as needed. Respond quickly to crisis communication needs, including needs that may arise outside of regular business hours.
- Create and maintain process and user documentation of website and related systems.
- Troubleshoot and resolve website issues, providing timely solutions.
- Collaborate and participate on appropriate College teams to ensure cohesive digital experiences across all online platforms.
- Participate on appropriate College teams and contribute to accomplishing the goals and objectives of the team(s).
- Proficiency in client-side technologies including HTML, CSS/SCSS, JavaScript libraries, and Bootstrap or other template systems and their customization and optimization.
- Stay informed about industry trends, emerging technologies, and best practices in digital strategy and web development.
- Develop and maintain relationships with external vendors and service providers to support digital initiatives as needed.
Required Knowledge, Skills and Abilities:
- Knowledge of data integrations and APIs to support marketing automation.
- Knowledge of user experience (UX) design principles and techniques for improving website usability and accessibility.
- Familiarity with web analytics tools, such as Google Analytics or Adobe Analytics, and ability to interpret data to drive decision-making.
- Strong grasp of information architecture, website navigation, and responsive design principles.
- Understanding of web security best practices and protocols for safeguarding user data and privacy.
- Familiarity with project management methodologies and tools for coordinating digital initiatives and cross-functional teams.
- Excellent communication skills, with the ability to effectively convey complex technical concepts to non-technical stakeholders.
- Strong leadership abilities, with experience guiding and motivating teams to achieve common objectives.
- Analytical mindset, with the ability to analyze data, identify trends, and make data-driven recommendations.
- Problem-solving skills, with the ability to troubleshoot technical issues and propose creative solutions.
- Project management skills, with the ability to prioritize tasks, manage timelines, and coordinate resources effectively.
- Collaboration skills, with the ability to work cross-functionally and build consensus among diverse stakeholders.
- Attention to detail, with a focus on ensuring accuracy and quality in all digital initiatives and deliverables.
- Adaptability and flexibility, with the ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
- Ability to model integrity through self-awareness, personal accountability, ethical behavior, quality standards, and sustainable practices.
- Ability to think critically by applying problem solving practices, acquiring relevant information, using technology and other resources appropriately, and evaluating alternatives.
- Ability to communicate effectively by speaking and writing clearly, concisely, and professionally; practicing active listening; reading critically and adapting communication for audience.
- Ability to value diversity by recognizing personal biases, adapting to culturally diverse situations, and demonstrating a commitment to equity, inclusion, and respectful interactions with persons of diverse ethnic, cultural, social-economic, or educational backgrounds.
- Basic knowledge of and skills with technology including software programs for communication, data collection, and decision making including, but not limited to, Microsoft Office Outlook, Word, and Excel.