Linda Kaplan Thaler has been responsible for some of the most touching, relevant and famous commercials during her 25 years in the advertising and entertainment business. She is acclaimed within the industry for her innovative and topical approach. Today, Linda is the Chief Executive Officer and Chief Creative Officer of The Kaplan Thaler Group, which she founded in 1997. Robin Koval has been a driving force in the advertising world for over 20 years. A marketing strategist and new products expert, her experience spans almost every category from beauty and beverages to distilled spirits and pharmaceuticals. Robin is the President of The Kaplan Thaler Group and is responsible for the general management of the agency including client services, strategic development, and new business and KTG's Buzz unit.

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	'Soft' Skills Make Grads Tough Contenders by Linda Kaplan Thaler & Robin Koval - Jul, 2007 Graduation time is here, and across the nation’s college campuses, proud young people in caps and gowns are sitting on pretty green lawns, listening to their elders dispense advice. Business tycoons, senators, Nobel Laureates and TV anchor people will gaze out over the sea of mortarboards ...
	Empty Praise Isn't Nice by Linda Kaplan Thaler & Robin Koval - Jul, 2007 One of the challenges of being a self-proclaimed “nice” boss is that there are times when you have to say things that aren’t very nice to hear. If, for example, a writer gives us a script that we know won’t work for the client, it would be utterly foolish of us to say “Wow, this is terrifi...
	The Power of Nice at the Executive Suite by Linda Kaplan Thaler & Robin Koval - Jul, 2007 “Work hard. Be Nice.” This is the motto that Jun Haraguchi, the president and CEO of Konica Minolta’s Business Solutions U.S.A. unit, repeats to himself each day. As The Wall Street Journal reports, he also practices it. Haraguchi got the “be nice” mantra from a KIPP charter school ...
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